100+ Digital Marketing Statistics to Help You Compete in 2023 step by step guide

Digital marketing has been rapidly evolving in recent years, with new trends, techniques, and technologies emerging every day. As a result, it's important to stay up-to-date with the latest digital marketing statistics to help you compete in 2023. In this step-by-step guide, we will walk you through 100+ digital marketing statistics that you need to know in 2023

Step 1: Search Engine Optimization (SEO) Statistics

Search Engine Optimization (SEO) is a critical component of digital marketing. Here are some SEO statistics to keep in mind:

Google receives over 5.6 billion searches every day, with over 90% of all online experiences beginning with a search engine.

68% of all online experiences begin with a search engine, and the first five organic results on Google account for 67.60% of all clicks.

53% of website traffic comes from organic search, and 49% of businesses invest in SEO.

The average click-through rate (CTR) for the first organic search result is 28.5%, and the CTR for the second position drops to 15.7%.

61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority.

Step 2: Pay-Per-Click (PPC) Advertising Statistics

Pay-Per-Click (PPC) advertising is an effective way to drive traffic to your website. Here are some PPC advertising statistics to keep in mind:

Google Ads has an average click-through rate of 3.17% on the search network and 0.46% on the display network.

45% of small businesses use PPC advertising to promote their products and services.

The average cost-per-click (CPC) for Google Ads is $2.69 for search ads and $0.63 for display ads.

65% of B2B companies have acquired a customer through LinkedIn ads, and LinkedIn has an average CPC of $5.26.

57% of consumers say they've clicked on a Google ad in the past six months.

Step 3: Content Marketing Statistics

Content marketing is a key component of digital marketing, and it's essential to create high-quality content that engages and resonates with your target audience. Here are some content marketing statistics to keep in mind:

70% of marketers say that creating relevant content is the most effective SEO tactic.

92% of marketers say that content creation is either "very" or "somewhat" effective for SEO.

91% of B2B marketers use content marketing to reach customers, and 86% of B2C marketers consider it a key strategy.

74% of people say they use Facebook for professional purposes, and 62% of people say they use LinkedIn.

Videos on social media generate 12 times more shares than text and images combined.

Step 4: Social Media Marketing Statistics

Social media is an essential component of digital marketing, and it's important to understand the latest social media marketing statistics. Here are some social media marketing statistics to keep in mind:

There are 3.96 billion social media users worldwide, with the average person spending 2 hours and 25 minutes per day on social media.

Facebook has 2.8 billion monthly active users, and Instagram has 1.2 billion monthly active users.

54% of people use social media to research products, and 71% of consumers who have had a positive experience with a brand on social media are likely to recommend it to their friends and family.

90% of Instagram users follow at least one business, and 83%